"With other platforms we tested, the revenue just didn't add up. With Vibe, we started seeing accurate data we could finally trust."
Carolina Pedraza, Head of Marketing, BloomsyBox
Company Overview
BloomsyBox is a subscription flower delivery brand that has been growing for nearly 11 years. They serve roughly 18,000 active subscribers, with around 80% buying as a gift for someone else. That makes peak seasons like Valentine's Day, Mother's Day, and Christmas the business.
The Challenge
BloomsyBox built its growth on Google. That discipline worked, but it created a single point of failure. If Google underperformed, the whole business felt it.
As the team matured their analytics, the picture got clearer and more uncomfortable. Platform-reported revenue didn't match Shopify. Brand awareness was low. Attribution was weak. They had no presence in the moments before gifting intent became a search.
An experimental mall kiosk campaign gave them a new frame. It wasn't immediately measurable, but it kept generating conversions months later. That slow burn raised a question: what if awareness compounds over time in ways last-click attribution never captures?
That question is what brought them to Vibe.co.
"With other platforms we tested, the revenue just didn't add up. With Vibe, we started seeing accurate data we could finally trust." — Carolina Pedraza, Head of Marketing, BloomsyBox
The Solution
BloomsyBox launched two campaigns with Vibe.co in November 2025. They made a deliberate choice to keep both running year-round, treating CTV as an always-on channel from day one.
Their objectives?
A sales campaign targeting 12 Klaviyo audience segments plus lookalikes, with a 60 CPP goal.
A retargeting campaign aimed at recent site visitors with demonstrated purchase intent, with a 50 CPP goal.
Three Vibe capabilities made this work.
1. Premium Direct Supply
For a gifting brand, the window between "not thinking about it" and "searching on Google" is where the opportunity lives. Vibe gave BloomsyBox reach into that window at scale, across Hulu, ESPN, Tubi, and Vibe's performance network bundle. During Valentine's season, they scaled spend 3x and ran across premium channels at the exact moments gifting intent peaks, before it ever becomes a search query. That two-week window drove 3.5x overall ROAS across their two biggest weeks of the year.
2. Measurement That Matched Reality
After years of inflated platform reporting, the BloomsyBox team came in skeptical. Vibe's real-time reporting matched their Shopify numbers. It also aligned with customer surveys completed by 30-35% of monthly buyers, a verification rate that most platforms can't get close to. That accuracy gave the team something they hadn't had before: data they could act on with confidence.
3. Exceptional Customer Support
In December, a campaign optimization session with the Vibe customer success team led to a full restructure of the retargeting approach. The new strategy focused tightly on high-intent site visitors. Carolina calls it "the best campaign" they ran. Combined with quality creative originally shot for linear TV, the restructured retargeting campaign heading into Valentine's delivered 19.48 CPP against a 50 goal.
Site conversion rate: 2.17% to 3.40% YOY, even as overall traffic declined
February revenue: up 20% YOY
"When we started seeing the results, we changed the whole strategy and decided to keep Vibe always on. We are seeing growth everywhere. And now we're seeing the attribution differently. We don't only depend on Google anymore." — Carolina Pedraza, Head of Marketing, BloomsyBox
The halo effect showed up across the whole business. Traffic was down. Conversion rate climbed. Revenue grew. The channels that had always depended on Google started performing on their own.
BloomsyBox has since moved CTV from a seasonal tactic to an always-on channel.
