Fivetran

Connect Fivetran to Vibe to automatically sync your audiences and retarget your customers on Connected TV. Use your existing data pipelines and warehouse segments to reach the right people with highly relevant ads on the big screen.

• Activate your warehouse audiences on CTV — no manual uploads.
• Reach customers where they're watching, with precise targeting.
• A single sync supports multiple audiences, managed automatically via your data.

Once connected, Vibe becomes an HTTP activation destination in your Fivetran workspace. Your sync payload drives audience creation — no separate sync needed per audience.

1. In Vibe, go to Settings > Custom Audiences and click New Audience.
2. Select Fivetran as your source and copy your Advertiser ID and Vibe Token.
3. In Fivetran, create a new Activation Destination using HTTP Request, and paste your Vibe endpoint URL and token.
4. Create an Activation Sync, select your source table, and set the request trigger to Records Added.
5. Map your payload fields including audience_id and audience_name to route records to the right audiences.
6. Your audiences will appear automatically in Vibe under Custom Audiences, ready for targeting.